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Sustainable production
The global sugar industry is built for scale. Not for quality, not for soil, not for people. We are building a better model:
Sustainable consumption
Our tubes are made of paper with a food-safe lining. No giant white bag: a smaller format with a real, practical use, made to live on your table.
Hidden sugar is the problem. Sugar on the table is sugar you can see, and you add a little sweetness only when you decide to. A few shakes give you about 3 grams.
Project Aloha
Our most ambitious goal yet. With every shaker sold, we invest in the future of sugar:
Supporting regenerative farmers in Hawaii · Reviving heirloom sugarcane varieties · Rebuilding a local craft sugar industry
The ambition: create the world’s most premium sugar, shaped by volcanic soil, heritage, and community.
What makes RARA’s approach to sugar sustainable?
We prioritize regenerative farming practices, which means we focus on soil health, biodiversity, and water conservation. By going beyond simply doing less harm, we aim to actively restore the ecosystems where our sugar is grown.
What is your packaging made of?
Our shaker tubes are made of paper with a food-safe lining. One tube sits on your table and lasts, and our single-serve sticks bring the same real sugar with you on the go.
What is Project Aloha?
Project Aloha is our initiative to revive heirloom sugarcane varieties and rebuild a sustainable, craft sugar industry in Hawaii. We partner with local farmers who are committed to regenerative agriculture, ensuring that both the land and the community thrive.
Why is sustainable sugar more expensive?
Commodity sugar is built for maximum volume at the lowest price, often at the expense of the environment and workers. Our pricing reflects the true cost of doing things right: paying fair wages, investing in soil health, and prioritizing quality over yield.
What does “single estate” mean for sustainability?
Sourcing from a single estate allows us to have complete traceability and transparency. We know exactly how the sugar is grown, harvested, and processed, ensuring our standards are met every step of the way.
THE SELECTION
15 individual single-serve sticks of single-origin Demerara. One stick per coffee, wherever your morning takes you.
15 individual single-serve sticks of pure date sugar. One stick per coffee, at home or on the go.
15 individual single-serve sticks of coconut blossom sugar. Deep butterscotch flavor for matcha, chai, and coffee on the go.
