Privacy Details

This page provides additional detail beyond our main Privacy Policy with additional detail about how RARA Real Sugar LLC ("RARA," "we," "us," or "our") collects, uses, and shares personal information. Where this page and our main Privacy Policy both apply, the stricter protection applies.

Last updated: April 18, 2026

Who we are

RARA Real Sugar LLC
Austin, Texas, United States
Privacy contact: support@getrara.com

Personal information we collect

We collect the following categories of personal information, directly from you or through your use of our website:

  • Contact information: name, email address, shipping address, billing address, phone number (if provided)
  • Account information: login credentials, purchase history, subscription preferences, saved addresses
  • Payment information: processed through our payment processors; we do not store full payment card details on our servers
  • Order information: products purchased, quantities, prices, delivery details, and communications about your order
  • Device and usage information: IP address, browser type and version, operating system, device identifiers, pages visited, referring URLs, time spent on pages, and actions taken on our site
  • Marketing preferences: email subscription status, communication preferences, response to marketing campaigns
  • Customer service interactions: messages you send us, support tickets, product reviews, survey responses
  • Social media engagement: if you interact with us on Instagram, TikTok, Pinterest, or other platforms, limited public information from those interactions

How we use personal information

We use personal information to:

  • Process, fulfill, and deliver your orders, including subscription and pre-order orders
  • Communicate with you about your orders, account, and requests
  • Send marketing communications if you have opted in, including newsletters, product launches, recipes, and promotions
  • Personalize your experience on our website, including product recommendations
  • Measure and improve our website, products, and marketing
  • Detect, prevent, and respond to fraud, abuse, and security incidents
  • Comply with legal obligations, including tax, accounting, and consumer protection laws

Third parties we share personal information with

We share personal information with the following categories of third parties, each of which processes data under its own privacy policy:

Platform and hosting

  • Shopify Inc. — our e-commerce platform; processes orders, stores customer data, and handles checkout

Payment processing

  • Shopify Payments and PayPal — processes credit card and alternative payments; full card details are handled directly by the processor, not stored by RARA

Shipping and fulfillment

  • Our third-party fulfillment partners (3PLs), located in the United States, which receive your name, address, and order contents to pack and ship your order
  • Shipping carriers, including UPS, FedEx, USPS, and others, which receive delivery address and contact information

Email marketing

  • Our email marketing platform (which may include Klaviyo, Shopify Email, Mailchimp, or a similar service) — processes your email address, name, and engagement data to send you communications you have consented to receive. The current platform is listed in the footer of our marketing emails.

Advertising and analytics

We use the following advertising and analytics services. Each places cookies or similar technologies on your device and may collect information about your visit to our site:

Other service providers

We may also share personal information with providers of customer reviews, subscription management, pre-order management, customer service, fraud prevention, and similar services we use to operate the business. We do not sell personal information for money. Some sharing with advertising partners may be considered "sharing" or "selling" under certain state laws — see "Your rights" below for how to opt out.

Cookies and tracking

We and our service providers use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, measure usage, and deliver relevant advertising. You can manage your cookie preferences through our cookie banner when you first visit the site, or through your browser settings. For details on the categories of cookies we use, see our Cookie Policy.

Your rights under state privacy laws

Depending on where you live, you may have the following rights regarding personal information we hold about you:

  • Right to know or access the personal information we have about you
  • Right to delete personal information we have about you, subject to legal exceptions
  • Right to correct inaccurate personal information
  • Right to data portability — receive a copy of your information in a portable format
  • Right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising
  • Right to limit use of sensitive personal information
  • Right to non-discrimination for exercising these rights
  • Right to appeal a denial of a privacy request (where applicable)

These rights apply to residents of states with comprehensive consumer privacy laws, including California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), and others as they come into effect.

How to exercise your rights

To exercise any of the rights above, email us at support@getrara.com with:

  • Your name and the email address associated with your account or orders
  • The specific right you are exercising
  • Enough information for us to verify your identity — we may ask follow-up questions to confirm

We will respond within 45 days for most requests, with the possibility of one 45-day extension for complex requests. There is no charge to exercise these rights, and we will not discriminate against you for doing so.

You may authorize an agent to submit a request on your behalf. We may require written proof of the agent's authorization and verification of your own identity.

Opting out of marketing and tracking

  • Email marketing: click the "unsubscribe" link at the bottom of any marketing email, or email support@getrara.com
  • Targeted advertising cookies: use the cookie banner on our site, or the opt-out tools linked above for each advertising platform
  • Global Privacy Control (GPC): we recognize and honor Global Privacy Control browser signals as an opt-out of sale or sharing of personal information, where applicable under state law
  • "Do Not Sell or Share My Personal Information": California and certain other state residents can use this link to opt out. Alternatively, email support@getrara.com with the subject "Do Not Sell or Share."

Sensitive personal information

We do not intentionally collect sensitive personal information such as government identifiers, precise geolocation, health or medical information, race or ethnicity, religious beliefs, sexual orientation, or biometric data. If any such information is provided to us voluntarily (for example, in a customer service message), we use it only for the purpose it was provided and retain it only as long as necessary.

Children's privacy

Our website and products are intended for adults (18 years of age or older). We do not knowingly collect personal information from children under 13, consistent with the Children's Online Privacy Protection Act (COPPA), or from children under 16 in states that extend additional protections (including California). If you believe we have collected information from a child, please contact support@getrara.com and we will delete it.

Data retention

We retain personal information for as long as your account is active, as long as needed to provide you services, or as required by law. Specific retention periods include:

  • Order and transaction records: at least 7 years, to comply with tax and accounting laws
  • Account information: until you delete your account or request deletion
  • Marketing preferences: until you unsubscribe, plus a reasonable period to honor your opt-out
  • Customer service records: up to 3 years
  • Cookies and analytics data: varies by tool; generally 14 to 26 months

Data security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encryption in transit and at rest, access controls, and vendor due diligence. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.

International visitors

RARA is a U.S. business and ships only within the United States. If you visit our website from outside the United States, your information will be transferred to and processed in the United States, which may have different data protection laws than your country. By using our website, you consent to this transfer.

Changes to this page

We may update these privacy details from time to time. The "Last updated" date above reflects the most recent change. Material changes will be communicated through a notice on our website or by email where appropriate.

Contact

Questions, requests, or complaints about privacy at RARA can be sent to support@getrara.com. For our platform-level data practices, please also see our main Privacy Policy.